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Career Accomplishments
The Family Friendly Morning show with Pete and Brenda!
Imagine enjoying going to work with your spouse every day! Pete and
Brenda do, as they generate frivolity, laughter and lots of
entertaining banter to lighten your morning. Anyone with experience in
a relationship can relate to these two! Brenda is a brainy blonde,
navigationally challenged, but able to locate every shoe sale within a
hundred miles. She's sharp, hip and well versed in all the latest pop
culture trends. Pete is a lovable, wisecracking chocoholic who just
wants to have fun. After Brenda and their dog Beemer, Pete’s best
friend is the TV remote! Their morning show features news and traffic,
engaging the listener every minute. |
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***"Pete & Brenda in the Morning" Currently hosting a syndicated morning
show on 93.5 LIFE-FM in Rome, GA and an afternoon talk show on the
LIFESTLE TALK RADIO NETWORK.
***April, May, June 2010 ARB PPM and DIARY combined, WSRM 93.5 LIFE-FM is
now tied with our heritage AC Market Leader, WQTU-FM/Q102 in Cume.
The Family Friendly Morning show with Pete and Brenda!
Imagine enjoying going to work with your spouse every day! Pete and Brenda
do, as they generate frivolity, laughter and lots of entertaining banter
to lighten your morning. Anyone with experience in a relationship can
relate to these two! Brenda is a brainy blonde, navigationally challenged,
but able to locate every shoe sale within a hundred miles. She's sharp,
hip and well versed in all the latest pop culture trends. Pete is a
lovable, wisecracking chocoholic who just wants to have fun. After Brenda
and their dog Beemer, Pete’s best friend is the TV remote! Their morning
show features news and traffic, engaging the listener every minute.
***"Pete & Brenda in the Morning" Currently hosting a syndicated morning
show on 93.5 LIFE-FM in Rome, GA and an afternoon talk show on the
LIFESTLE TALK RADIO NETWORK.
***April, May, June 2010 ARB PPM and DIARY combined, WSRM 93.5 LIFE-FM is
now tied with our heritage AC Market Leader, WQTU-FM/Q102 in Cume.
 "When
we put our Contemporary Christian FM,(Life 93.5), on the air in our market
recently, we were looking for a morning show that could just as easily run
on our Adult Contemporary station. Pete and Brenda in the Morning was a
true “rare find”.
The show is topical, contemporary, fun, and the chemistry between Pete and
Brenda is tremendous. The audience loves Pete and Brenda. Whenever
listeners ask about the station, they always mention about Pete and
Brenda, and how much they like them!
Pete and Brenda have the ability to work on any Adult Contemporary
station. There are very few syndicated morning shows for an Adult
Contemporary format that have the all the “positives” of Pete and Brenda!
Best of all, Pete and Brenda don’t sound syndicated. They sound like they
are “live” in the studio and involved in the community!" Howard Toole Rome
Radio Partners, LLC
 "My
favorite part of the day is when Pete and Brenda are on the air. Pete and
Brenda treat their listeners, callers, guests, and my employees with
respect, a quality all too rare these days. For three hours, Monday
through Friday, Pete and Brenda entertain our listeners, inform our
listeners and make us laugh. All of this, without being mean or
disagreeable. They seem to truly enjoy each other's company and in turn we
enjoy theirs. I must also admit, I get all of my celebrity news from Pete
and Brenda. They don't make me feel silly for having an opinion on the
celeb story of the day. I am happy to work with Pete and Brenda and to
call them friends."
-John Iannuzzi, Operations Manager
Business TalkRadio Network
Lifestyle TalkRadio Network |
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“Pete & Brenda in the Morning”
®
KFIS 104.1 the FISH, Portland, OR
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| Accomplishments |
Top 10
Morning Show ranking with target demo (Women 25-54). Over 100
Public Service appearances yearly at area schools, churches, and
community service organizations. |
| Highlights |
Highest
ranking - #4 Women 25-54 Mornings 6-10am. Developed “Pete & Brenda
Third Thursday Book Club” ™ with Barnes & Noble which accelerated
listener and community relations and significantly increased
station marketing and promotion. The “Pete & Brenda Third Thursday
Book Club” ™ also resulted in thousands of dollars of additional
station revenue from Disney. Developed “Pete & Brenda Luncheon and
Shoe Auction” in partnership with DSW which raised thousands of
dollars for breast cancer research. Created popular “Healthy
Wednesday” with features that included a 90-second nutrition
segment. This partnership with Albertson’s Food Stores earned
significant additional station revenue. |
| Strengths |
A morning
show that generated laughter and lots of entertaining banter.
Exceptional community service involvement and development of
listener and client relationships. Wrote, developed and produced
all morning show production including opens, testimonials,
phone-calls, interviews and specialty segments. Exceptional work
ethics, show prep skills, seamless production, and focused
delivery. |
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“Pete & Brenda in the Morning” WYYY-FM/Y94, Syracuse, NY |
| Accomplishments |
#1 Rated AC Morning
Show. Over 200 appearances per year. |
| Highlights |
Ranked Top 3
in Women 25-54. Spokespersons for Make-a-Wish and Rescue Mission.
Successful Endorsement campaigns for Campbell’s Soup, Swiffer, and
Proctor and Gamble, among others. Proctor and Gamble returned for
a record 5 endorsement campaigns earning a significant amount of
additional revenue for the station. |
| Strengths |
A morning
show that stepped in successfully for a beloved 20-year morning
show veteran. Lively and topical banter, a one-of-a-kind chemistry
and on-air rapport that engaged listeners and was as much a source
of good information as it was entertainment. Exceptional community
service presence in the community. |
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Brenda – Program Director & Midday Host, WZUN/Sunny 102, Syracuse,
NY |
| Accomplishments |
Established
position as Central New York’s “One & Only Soft Rock Station.”
Improved overall station Women numbers and moved into Top 10,
Women 25-54 and ranked 7th Women 35-64. Strengthened station
community service involvement. |
| Highlights |
Improved
At-Work/Midday to #5 ranking Women 35-64 and increased 25-54 Women
ranking from 3.0 to 4.4 and moved from 10th to 8th position.
Developed major television ad campaign for Sunny 102 with Juli
Boeheim (Wife of Syracuse Men’s Head Basketball Coach, Jim Boeheim).
Helped to recruit major advertisers away from major competitor
with creative marketing and on-air programming/promotion/sales
campaigns without sacrificing on-air sound. Was part of a team
(Programming/Promotions/Sales) that created groundbreaking models
to enhance programming and increase revenue. Created a successful
and entertaining fundraiser for Casey’s Place, a first of it’s
kind (in the country) respite home for severely medically,
physically, mentally, and emotionally challenged children, teens,
and young adults. |
| Strengths |
Station
imaging and positioning, music, talent & program development,
community service, events planning and client relationships.
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Pete – Morning Show Co-Host & Sports Director/Anchor, WTKW/TK99 |
| Accomplishments |
Ranked Top 5 Men
and Adult listeners. |
| Highlights |
Hosted
locally acclaimed sports talk show Highlights – Hosted sports talk
show with acclaimed Syracuse Men’s basketball Coach Jim Boeheim.
Also hosted pre-game shows for Syracuse home football games at
Syracuse Hilton. Instrumental in helping to create TK99’s “Bus to
Anywhere” promotion. |
| Strengths |
Sports,
Sports, Sports! Photographic memory helping to dig up lots of
sports gems. Show prep, community service, and exceptional
navigational studio skills and multiple audio resources for
seamless on-air presentation. |
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Brenda – Midday Host, WSB-FM/B98.5FM, Atlanta, GA |
| Accomplishments |
Ranked Top 5 Women
and Adult listeners. |
| Highlights |
Consistently
rated Top 5 Adults 25-54. Ranked Top 3 Adults 25-54 (6 out of 7
ratings periods). Community service and client relationships that
helped to develop unique promotions and additional station
revenue. |
| Strengths |
#1 ranking
Adults 25-54 with 11.1 midday share (Fall 2000). Featured
performer in the Atlanta Ballet’s annual “Nutcracker Suite.”
Creative endorsements helped to recruit additional station
revenue. |
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